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Among leading NPD organizations within the manufacturing industries, traditional Stage-Gate based NPD processes have evolved into Agile-Stage-Gate Hybrids today. Hybrids NPD blends agile elements and methods from software development with the traditional Stage-Gate approach to develop new physical products.
The hybrid NPD process model has the advantage of providing an organization’s existing NPD Stage-Gate, which provides focus, structure, and control, with the benefits of an agile approach and mindset, namely speed, agility, and productivity.